Through Hyper Island, we partnered with Understatement to enhance their brand presence and audience engagement. Our team conducted an in-depth content audit, gathered valuable customer insights, and developed a targeted content strategy aligned with Understatement's bold, empowering identity. My role involved translating these strategic insights into visually compelling designs and content and creating assets from scratch in InDesign, Illustrator, and Photoshop to ensure consistency across all customer touchpoints.
This project provided a clear direction for content that resonated with their audience.
